"the buddah thought it was suffering; aristotle, happiness. freud concluded it was sex; woody allen, fear of death. four powerful drives, to be sure--all serious contenders for the title of the primal force, if there is such a thing. yet while the philosophers, artists, and shrinks debate what we really want, dollars snap, crackle, and pop, dominating our thoughts and directing the traffic of the human beehive. nothing consciously motivates us like money." marshall glickman
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